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Executive Digital Governance Event

Park City, UT | September 20-22, 2022
This chapter of EDGE 2022 has concluded

Why EDGE?

Join us for ObservePoint EDGE, an exclusive digital governance event where you’ll collaborate with industry experts, world-class brands, and peers to formulate solutions for governing digital technology and customer data across your organization. 

You'll participate in strategic leadership forums and pragmatic workshops focused on company-wide governance strategy, problem-solving and prevention, and competitive differentiation. You can also indulge in networking opportunities, onsite dining experiences, and revitalizing recreational activities in the world-famous Park City, Utah.

Digital governance is a discipline focused on testing and monitoring the functionality of your analytical, marketing, and privacy technologies, so you can trust your technologies, maximize ROI, and act on validated data.

Malfunctioning technologies can cause:

  • Faulty data
  • Bad customer experiences
  • Wasted investments
  • Suboptimal insights leading to poor decisions
  • Data leaks and privacy violations

Digital governance solutions enable you to:

  • Test technologies to ensure accurate data collection and ROI
  • Find user journey interruptions to optimize experiences
  • Audit your cookies and tags for privacy compliance

Discover:

  • Strategies for data, tech, and privacy governance
  • Industry and peer solutions for challenges 
  • Competitive advantages to digital governance
  • Answers to your business questions 
  • Practical solutions for your team
  • Techniques and tools to stay on the cutting edge

Enjoy:

  • Networking with peers and industry experts
  • Fly fishing, hiking, or mountain biking 
  • A stay at the Montage Resort

Received Your Invitation? 

EDGE is by invitation only as space will be limited to facilitate a more engaging, results-driven experience. Contact your ObservePoint representative to claim your seat and get your custom registration code. 

Event participation is complimentary to all invited guests. 

Event Attendance Includes

  • Strategic Leadership Forums & Pragmatic Solution Workshops
  • Executive Focus Groups
  • Welcome Reception
  • Outdoor Adventure of Your Choice (Fly Fishing, Hiking, Mountain Biking)
  • Conference Meals & Entertainment
  • Networking with ObservePoint & Industry Experts
  • Customer Advisory Board (Invite Only)
Guests cover transportation and lodging.

Agenda

4:00 PM
Arrival & Hotel Check-In
6:00 PM
Registration & Welcome Reception
8:00 AM
Breakfast
9:00 AM
Strategic Leadership Forum
10:30 AM
15 Minute Break
10:45 AM
Introducing the Digital Governance Framework
12:00 PM
Lunch & Networking
1:30 PM
Executive Focus Group
3:00 PM
Break for Outdoor Adventures
3:30 PM
Outdoor Adventure (Fly Fishing, Hiking, Mountain Biking)
7 - 10 PM
Dinner & Entertainment
8:00 AM
Breakfast
9:00 AM
Strategic Leadership Forum with Special Guest Speaker
10:45 AM
15 Minute Break
11:00 AM
Digital Governance as a Competitive EDGE
11:30 AM
Box Lunch & Departures

Introducing the Digital Governance Framework

The amount of technology needed to properly run your digital properties is staggering. Digital governance is the way to continually monitor and govern those moving parts and it is essential to providing a dynamic and secure online experience. In this session, you’ll learn the key attributes of a strong digital governance strategy and learn from your peers what has worked, what has not, and important considerations as you build out the strategy for your organization, including how to:

  • Test and validate your technologies to ensure accurate data collection and insights
  • Audit your cookies and tags for privacy compliance
  • Find and correct journey interruptions before they impact user experiences
  • Use the framework to adopt an automated, scalable digital governance solution

Executive Focus Groups

Join forces with your peers and industry experts to discuss some of the industry's most prominent trends and your biggest concerns. Join forces with your peers and industry experts to discuss some of the industry's most prominent trends and your biggest concerns. Groups will have an opportunity to discuss multiple topics, explore solutions, and present key takeaways to the rest of the attendees. Challenge topics will be based on your feedback when registering, but a few current common challenges include: validating marketing data, organizing universal governance, determining privacy ownership, and more.

Outdoor Adventures: Fly Fishing, Hiking, Mountain Biking

Grab your gear and head out for an afternoon of fly fishing, hiking, or mountain biking in the breathtaking mountains of Park City.

Digital Governance as a Competitive EDGE

See how some of the biggest brands are implementing and leveraging digital governance use cases to set themselves apart from the crowd and their competitors. Learn unique and effective applications for technology governance, experience validation, and privacy compliance and see how you can apply them within your own organization.

2022 Speakers

John Pestana
CEO & Cofounder
ObservePoint
John Pestana is the co-founder and CEO at ObservePoint, the leader in digital data governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company which went public in 2006 and was sold to software giant Adobe in 2009 where it became Adobe Analytics.
Kyle Woodruff
EVP of Marketing
ObservePoint
Driven and innovative professional with diverse industry experience. Entrepreneurial background has provided an effective platform to learn and apply business development and management skills. Consistently able to identify and implement profitable improvements across many functional departments within organizations large to small.
I work for Domo. Our team has developed a cloud-based application that enables you to see all your important data—sales, operations, marketing, HR, finance and more—in a single real-time dashboard. No more waiting on reports. No more flying blind. Just accurate data when and where you need it.
Specialties: Project management, process improvement, software consulting & implementation, web marketing, business development.Driven and innovative professional with diverse industry experience. Entrepreneurial background has provided an effective platform to learn and apply business development and management skills. Consistently able to identify and implement profitable improvements across many functional departments within organizations large to small. I work for Domo. Our team has developed a cloud-based application that enables you to see all your important data—sales, operations, marketing, HR, finance and more—in a single real-time dashboard. No more waiting on reports. No more flying blind. Just accurate data when and where you need it. Specialties: Project management, process improvement, software consulting & implementation, web marketing, business development.
Mell Lucia
Privacy Governance & Program Manager
Dell Technologies
Mell is a privacy, risk, and information technology professional. She has over 18 years of combined project, audit, and IT experience. Currently, Mell leads the Digital Tracking Governance implementation within Dell's Privacy Center of Excellence for all Dell.com and related domains. She works to establish a framework of controls and processes for digital tracking (cookies and other technologies), as well as other privacy-related projects implementation, and provides leadership read-outs and regular updates. Mell is passionate about privacy, learning, and certifications. She is a Certified Information Privacy Professional for Europe (CIPP/E), Certified Information Systems Auditor (CISA), Certified Scrum Master (CSM), a Certified Data Privacy Solutions Engineer (CDPSE) and a Certified Information Privacy Manager (CIPM).
John Pestana
CEO & Cofounder
ObservePoint
John Pestana is the co-founder and CEO at ObservePoint, the leader in digital data governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company which went public in 2006 and was sold to software giant Adobe in 2009 where it became Adobe Analytics.
Event Speaker
Rob Clarke
VP of Product
ObservePoint
Rob is the VP of Product at ObservePoint and is a passionate customer champion who believes any experience should empower the customer with a design-centric and customer insight-first approach. He previously led product and end-to-end experience at Strala, which was acquired by ObservePoint in 2020. Prior to Strala, Rob was a product leader within the Adobe Experience Cloud and before that consulted with 75+ brands in the areas of marketing and experience analytics, attribution, and personalization.
Event Speaker
Kyle Woodruff
EVP of Marketing
ObservePoint
John Pestana is the co-founder and CEO at ObservePoint, the leader in digital data governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company which went public in 2006 and was sold to software giant Adobe in 2009 where it became Adobe Analytics.
John Pestana
CEO & Cofounder
ObservePoint
John Pestana is the co-founder and CEO at ObservePoint, the leader in digital data governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company which went public in 2006 and was sold to software giant Adobe in 2009 where it became Adobe Analytics.
Cameron Cowan
Senior Director, Product Strategy
ObservePoint
Cameron Cowan is the Sr. Director of Product Strategy at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at ObservePoint, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.

Event Speaker
Kyle Woodruff
EVP of Marketing
ObservePoint
John Pestana is the co-founder and CEO at ObservePoint, the leader in digital data governance. John’s goal is to enable enterprises to focus less on manually verifying data for accuracy and more on strategic initiatives that help them increase revenue and improve customer experiences. He created ObservePoint to help companies achieve this end by bringing insight, automation, and order to the chaos of data collection. Prior to co-founding ObservePoint, John co-founded Omniture, a web analytics software company which went public in 2006 and was sold to software giant Adobe in 2009 where it became Adobe Analytics.

Activities & Experiences

  • Your choice of fly fishing, mountain biking, or hiking
  • Onsite dining experiences and entertainment
  • Stay at the world-renowned Montage Deer Valley Resort
  • Networking opportunities with industry experts and peers
Picture of a Fly fisherman, a mountain biker, and a hiker.
The Montage Hotel

Montage Deer Valley

ObservePoint EDGE will take place at Park City’s world-renowned Montage Deer Valley Resort, an authentic yet elegant mountain getaway. Book your hotel room for EDGE at special event rates, available through the Montage on an exclusive basis. Rooms go quickly, so please book your room by August 19, 2022.

Park City, Utah

Nestled in the majestic Wasatch Mountain Range east of Salt Lake City, Park City is a renowned travel destination. This city boasts breathtaking scenery, world-class spas, exceptional dining experiences, unique history, intimate live entertainment, and exciting outdoor recreation.

Drone shot of Park City Utah
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