The regular rate for EDGE 2025 is $499, but you can save big the earlier you register! The Early Bird pass is $399 and will expire on July 3rd, so don’t wait!

Due to the nature of the event and limited event space, we are unable to accommodate plus ones at this time.

Airport transportation is not provided. However, complimentary shuttles will run between the hotel and event venue during EDGE 2025.

Business casual is the common choice, but comfort is key—jeans and a tee are totally fine.

We are anticipating beautiful fall weather, we do, however, encourage you to bring a sweater, fleece top, or light jacket as weather can be cooler this time of year in Utah. A full “Know Before You Go” email with weather and packing tips will be sent prior to the event.

EDGE 2025 is designed for digital and marketing leaders, data professionals, and privacy experts looking to elevate their strategies. If you work in web analytics, data governance, or compliance – and want to stay ahead of industry trends – this event is for you.

Attendee registration fees are nonrefundable, however you may send a substitute from your company to EDGE 2025 in your place. To transfer your ticket to a co-worker, please send an email to edge@observepoint.com

Yes! Join us for optional activities at Sundance on the afternoon of September 25 – there’s something for everyone. See the page below for details.

No. Attendees are responsible for booking their own hotel accommodations and flights.

We have reserved a limited number of rooms for attendees at Courtyard Orem University Place from September 24-26 with rates beginning at $148 per night.

Please note: You must book your room by Monday, August 25 to secure the special discounted rate. We strongly encourage you to make your hotel reservations immediately.

You should book your hotel room directly through our dedicated online reservation portal for Courtyard Orem University Place.

Please Note: If you use travel sites like Expedia, Travelocity, Hotels.com, Kayak or Trivago, you will not receive the special discounted rate for EDGE attendees.