FAQs

The regular rate for EDGE 2026 is $499, but you can save big the earlier you register! The Early Bird pass is $399 and will expire on July 8th, so don’t wait!

Due to the nature of the event and limited event space, we are unable to accommodate plus ones at this time.

Airport transportation is not provided.

Business casual is the common choice, but comfort is key – jeans or slacks and a nice shirt or blouse are totally fine.

We are anticipating beautiful fall weather, we do, however, encourage you to bring a sweater, fleece top, or light jacket as weather can be cooler this time of year in Utah. A full “Know Before You Go” email with weather and packing tips will be sent prior to the event.

EDGE 2026 is designed for digital and marketing leaders, data professionals, and privacy experts looking to elevate their strategies. If you work in web analytics, data governance, or compliance – and want to stay ahead of industry trends – this event is for you.

Attendee registration fees are nonrefundable, however you may send a substitute from your company to EDGE 2026 in your place. To transfer your ticket to a co-worker, please send an email to edge@observepoint.com.

Yes! Join us for optional activities at Sundance on the afternoon of September 24 – there’s something for everyone. See the page below for details.

No, attendees are responsible for booking their own hotel accommodations and flights.

A limited block of discounted rooms is secured for EDGE 2026 attendees from September 23–25, with select nights available up to three days before or after the event, pending resort availability. Rates start at $344 per night (including taxes and fees). The booking link on the "Venue & Hotel" page shows the core event dates of September 23–25; please call reservations for pre- or post-event stay availability and booking.

For lodging questions or pre/post-stay needs, contact Reservations at (800) 892-1600.

Please note: You must book your room by Monday, August 24 to secure the special discounted rate. We strongly encourage you to make your hotel reservations immediately. Availability is limited and will sell out, so we recommend reserving your room as soon as possible.

You should book your hotel room directly through our dedicated online reservation portal for Sundance Mountain Resort via the booking link on the "Venue & Hotel" page.

Please Note: If you use travel sites like Expedia, Travelocity, Hotels.com, Kayak, or Trivago, you will not receive the special discounted rate for EDGE attendees.