Adobe's ObservePoint Strategy: Innovative Ways to Better Serve Customers & Colleagues
Join Richard Calentine from Adobe as he shares how he leverages ObservePoint to support both customers and colleagues in the federal space. In this session, Richard will dive into the diverse ways he utilizes ObservePoint, from managing data privacy programs and cookies to validating analytics on Adobe’s website. He will also explore his innovative approach to managing thousands of PDFs for government clients, a common challenge in the public sector. Learn from his real-world experiences and discover the tangible results he’s achieved by increasing visibility and enhancing online operations for both customers and coworkers. This session is ideal for those looking to deepen their understanding of ObservePoint’s capabilities in complex, large-scale environments.
Prioritizing Proactivity: How One Customer Makes Web Governance Easier with ObservePoint
In today's digital landscape, ensuring the integrity and accuracy of web analytics is crucial for informed decision-making. Brian will explore how Pollard Banknote Limited leverages ObservePoint's advanced web tag auditing software to deliver a robust and proactive clickstream analytics solution for lotteries. Attendees will gain insights into our systematic approach to web governance, ensuring data accuracy, compliance, and performance optimization. By automating tag audits and monitoring, we provide lotteries with comprehensive, real-time insights into their web traffic that they are confident in, enabling them to enhance user experiences and drive operational excellence. Join us to discover how ObservePoint transforms web governance in the lottery industry, ensuring the highest standards of data integrity and reliability.
Forging Strong Partnerships: Legal & Marketing Teams in the Era of Data Privacy
Rebecca Atkinson Sr. Privacy Program Manager, Rubrik
Being tech savvy isn’t just for CS majors anymore. In this new era of data privacy & web governance, IT, legal and marketing teams must now forge strong relationships based on trust and a shared goal of moving the organization forward.
Marketers need to understand the world of data privacy and how it relates to their everyday work. IT and website development teams need to streamline the management of ever-increasing amounts of data and technology. And, legal teams must begin to understand operational complexity and how analytics affect decisions. Most importantly, everyone has to have a seat at the table as equal partners in order to strategize driving the business forward while balancing risk, compliance, and business objectives.
Web governance provides a common language and shared visibility into where your websites are succeeding or falling short with regards to privacy compliance. Tools like ObservePoint are a critical component of your data privacy strategy.
Aligning for Impact: How Web Governance Reshaped a Major Nonprofit's Digital Future
Jeremy Moran, VP, Strategy, Drumline
Allison Marx, Senior Solutions Architect Drumline
Discover how one of the largest national nonprofits transformed its digital strategy through a renewed focus on web governance. We'll reveal how ObservePoint's auditing capabilities uncovered a fragmented ecosystem of advertising technologies and analytics platforms and how these insights catalyzed meaningful change. You'll learn how intentional changes can lead to reduced risk, improved performance, increased marketing efficiency, and clearer decision-making. We'll also share strategies for gaining buy-in for governance initiatives and tips for aligning diverse stakeholders. No matter where you are on your transformation journey, join us to discover how implementing smart governance can transform your organization's digital landscape and lay the groundwork for long-term success.
Piecing Together the Puzzle of Marketing Attribution: A Unified Approach for Fragmented Ecosystems
Andy Meadows, Managing Director, BL.INK
In today’s complex marketing landscape, data analysts face the daunting challenge of stitching together results from a myriad of platforms, partners, and media outlets. Each campaign generates its own set of URLs, reports, and data points, leaving you with a pile of disjointed pieces and no clear picture. How can you confidently report on what’s truly working?
Join us to discover how BL.INK uses ObservePoint to empower brands like Coca-Cola, Bank of America, and Room & Board to normalize and streamline their links across every touchpoint. Learn how you can achieve accurate, easy-access reporting, deliver hyper-relevant customer experiences, and maintain brand consistency. Say goodbye to fragmented data and hello to a cohesive, actionable strategy that transforms how you measure success.
Don't miss this opportunity to see how you can connect the dots in your marketing efforts and unlock insights that drive real impact.
Product Updates & Sneaks: A look at New & "Almost New"
features that will be released soon!
Dave Smith CTO, ObservePoint
Our Product and Engineering teams are constantly working to improve ObservePoint and implement new & innovative solutions to your unique business needs. In this mainstage session, we'll go over some of our latest product feature releases and give you a sneak peek on upcoming launches. You won't want to miss this!
Standards: Work Smarter, Not Harder with Automation
Macey Bell Customer Success Manager, ObservePoint
Dylan Sellers VP Customer Success, ObservePoint
Maintaining your website is a huge job, and ObservePoint makes it easier. But, if you're not using Standards, you're not getting the best part of our product - the ability to set things up to work in the background and move on to other projects. Join Macey & Dylan as they go through recommended Tag & Variable Rules, Alerts, and Consent Categories as well as how to set them up. Get guidance on what kinds of Audits to automate, and how often. Bring your laptops and follow along workshop-style, and get insights on how to customize ObservePoint for your unique business needs.
Creating Reliable Web Journeys
Taylor Everding, Senior Engineering Manager, ObservePoint
ObservePoint simplifies creating and validating Web Journeys, but as scale and complexity grow, reliable testing and monitoring become crucial. Unreliable journeys fail unexpectedly, demand frequent updates, and erode trust in your website. In this session, you'll learn actionable strategies for creating reliable web journeys, informed by insights gained from running millions of journeys annually. Apply these lessons to scale your approach, reduce maintenance efforts, and ensure long-term stability.
ObservePoint Foundations Pts 1 & 2
Chris Hawkes Customer Success Team Lead & Global Onboarding Manager, ObservePoint
Masen Sarabia Customer Success Manager, ObservePoint
Jared Paxton Technical Customer Success Manager, ObservePoint
Getting up to speed with ObservePoint is not for the faint of heart - we know, we’ve been there! But once you’ve got the basics nailed, the possibilities are endless. Chris specializes in getting our new (or rusty 😉) customers up and running in no time. Join this session to learn foundational concepts of Audits, Journeys, Pre-Audit Actions, On-Page Actions, and more. If you didn’t understand that last sentence, this is the perfect session for you.
Everything You Need to Know About Cookies
Mike Maziarz Director, Product Management, ObservePoint
Clint Eagar Sr. Product Manager & Product Ops, ObservePoint
Dave Smith, CTO of ObservePoint, will share what you need to know about cookies. Topics will include: Google's updated 3rd-party cookie phase-out plan, how server-side technologies affect cookies, best practices for privacy compliance, and how to audit your website's cookies effectively. This session will start with the basics, but quickly move into advanced topics. Whether you're a developer, marketer, or privacy officer, this session will equip you with the knowledge to handle cookies responsibly and optimize your website's compliance. (yes, cookies will be provided!)
Web Governance: What Is It, Why Does It Matter, and Why’s It so Dang Hard?
Kyle Woodruff EVP Marketing, ObservePoint