All sessions are open to everyone. The level classifications are just to set some expectations:
- Beginner - Foundational content that's ideal for people new to ObserverPoint or a little rusty on the platform
- Intermediate - Encompasses practical applications of more complex topics that would allow you to create customized solutions for your unique needs
- Advanced - Assumes you are an experienced user of ObservePoint and may be slightly over your head if you're a beginner but a great way to get inspiration
Suitable for
Beginner
Users
Suitable for
Intermediate
Users
Suitable for
Beginner & Intermediate
Users
Suitable for
Advanced
Users
Suitable for
Intermediate & Advanced
Users
Suitable for
All
Users
Adobe's ObservePoint Strategy: Innovative Ways to Better Serve Customers & Colleagues
Richard Calentine Sr. Customer Success Value Engineer, Adobe Federal
Prioritizing Proactivity: How One Customer Makes Web Governance Easier with ObservePoint
Brian Fielbrandt Director of Analytics, Pollard Banknote
ObservePoint Rockstars
Cameron Cowan Sr. Director Product Strategy, ObservePoint
Speed dating meets tech conference. We're bringing together a handful of outstanding users from our customer base to showcase their most impressive hacks using ObservePoint. Experience a series of dynamic, high-energy demonstrations where each participant will explain a unique challenge they faced, how they leveraged ObservePoint to address it, and the impact their solution had on their team. Don't miss this opportunity to see the incredible problem-solving potential of ObservePoint!
Product Updates & Sneaks: A look at New & "Almost New"
features that will be released soon!
Rob Clarke Chief Product Officer, ObservePoint
Our Product and Engineering teams are constantly working to improve ObservePoint and implement new & innovative solutions to your unique business needs. In this mainstage session, we'll go over some of our latest product feature releases and give you a sneak peek on upcoming launches. You won't want to miss this!
Standards: Work Smarter, Not Harder with Automation
Macey Bell Customer Success Manager, ObservePoint
Dylan Sellars VP Customer Success, ObservePoint
Maintaining your website is a huge job, and ObservePoint makes it easier. But, if you're not using Standards, you're not getting the best part of our product - the ability to set things up to work in the background and move on to other projects. Join Macey & Dylan as they go through recommended Tag & Variable Rules, Alerts, and Consent Categories as well as how to set them up. Get guidance on what kinds of Audits to automate, and how often. Bring your laptops and follow along workshop-style, and get insights on how to customize ObservePoint for your unique business needs.
ObservePoint Foundations Pts 1 & 2
Chris Hawkes Customer Success Team Lead & Global Onboarding Manager, ObservePoint
Masen Sarabia Customer Success Manager, ObservePoint
Jared Paxton Technical Customer Success Manager, ObservePoint
Getting up to speed with ObservePoint is not for the faint of heart - we know, we’ve been there! But once you’ve got the basics nailed, the possibilities are endless. Chris specializes in getting our new (or rusty 😉) customers up and running in no time. Join this session to learn foundational concepts of Audits, Journeys, Pre-Audit Actions, On-Page Actions, and more. If you didn’t understand that last sentence, this is the perfect session for you.
Everything You Need to Know About Cookies
Dave Smith CTO, ObservePoint
Dave Smith, CTO of ObservePoint, will share what you need to know about cookies. Topics will include: Google's updated 3rd-party cookie phase-out plan, how server-side technologies affect cookies, best practices for privacy compliance, and how to audit your website's cookies effectively. This session will start with the basics, but quickly move into advanced topics. Whether you're a developer, marketer, or privacy officer, this session will equip you with the knowledge to handle cookies responsibly and optimize your website's compliance. (yes, cookies will be provided!)
Prioritizing Proactivity: How One Customer Makes Web Governance Easier with ObservePoint
Brian Fielbrandt Director of Analytics, Pollard Banknote
In today's digital landscape, ensuring the integrity and accuracy of web analytics is crucial for informed decision-making. Brian will explore how Pollard Banknote Limited leverages Observepoint's advanced web tag auditing software to deliver a robust and proactive clickstream analytics solution for lotteries. Attendees will gain insights into our systematic approach to web governance, ensuring data accuracy, compliance, and performance optimization. By automating tag audits and monitoring, we provide lotteries with comprehensive, real-time insights into their web traffic that they are confident in, enabling them to enhance user experiences and drive operational excellence. Join us to discover how Observepoint transforms web governance in the lottery industry, ensuring the highest standards of data integrity and reliability.
Web Governance: What Is It, Why Does It Matter, and Why’s It so Dang Hard?
Rob Clarke Chief Product Officer, ObservePoint
Kyle Woodruff EVP Marketing, ObservePoint
Cameron Cowan Sr. Director Product Strategy, ObservePoint