James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he  started to wear a cowboy hat during races to be recognized by his children. Originally from Calgary, Canada, he  now lives in Utah with his wife Sunny and their five children. With two Guinness world records under his belt,  James and his family attempted to do something every person deemed impossible, the 50/50/50. But that didn’t  fulfill him. As of June 8, 2021, James completed what the team likes to call the Conquer 100. 100 consecutive full  distance triathlons. This journey was created to empower people around the world to do their own “hard.” Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Connor McGregor, two of James' favorite athletes. RedBull declares that “when it comes to endurance, he is unstoppable” and Success magazine  named him “The Most Enduring Man In The World.” He has redefined the definition of impossible, defied logic,  and is here today to share his journey with you: ladies and gentlemen, James Lawrence, The Iron Cowboy. 

Greg Crabb is a renowned cybersecurity expert known for his transformative work in protecting institutions from the most advanced cyber threats. With over 30 years of experience, Greg has earned a reputation as a "Cyber Turnaround Artist," helping organizations navigate and mitigate the evolving dangers posed by nation-state actors and criminal organizations.
As the former Chief Information Security Officer for the US Postal Service and a seasoned federal law enforcement officer, Greg has spearheaded global operations to combat cybercrime, particularly from Russian and Eastern European adversaries. His practical experience, combined with deep technical knowledge, equips him to provide unparalleled insights into today's threat landscape.
In his address at ObservePoint's user conference, Greg will explore the rising cyber threats targeting websites and how organizations can leverage Observe Point's tools to enhance their security posture and protect their digital assets. His engaging storytelling, drawn from real-world experiences, will offer valuable lessons for strengthening your web governance and security strategies.

Richard Calentine is a Senior Customer Success Value Engineer at Adobe Federal, specializing in assisting Federal, Civilian, State & Local, and Canadian agencies in navigating the intricacies of value assessment. Over the  past four years, Richard has utilized ObservePoint to provide invaluable insights to his clients, enabling them to  comprehend their customer experience, troubleshoot issues related to slow-loading pages, address cookie privacy concerns, and optimize PDF document management. Richard collaborates closely with clients to gauge  the tangible benefits derived from their investment in Adobe products, documenting these achievements diligently. His role involves seamless coordination with Customer Success Managers for effective post-sales communication and direct engagement with clients to facilitate the optimal implementation of Adobe solutions and  maximize value realization. With an impressive tenure of eleven years at Adobe, Richard has dedicated the last  seven years to supporting the Public Sector.

Shirin Butler is a seasoned Principal Customer Success Manager at Adobe Federal, focusing on supporting the Department of Defense's Joint Enterprise Licensing Agreement (JELA). With a relentless focus on client satisfaction, she excels in establishing and maintaining high-quality customer relationships. Recognized for her expertise in process improvement and strategic business reengineering, Shirin ensures alignment with client program objectives while fostering continuous improvement initiatives.

Rebecca's path to privacy compliance has been slightly unconventional. After spending close to 20 years in the Digital Analytics B2B space, Rebecca has transitioned completely to Privacy compliance since joining Rubrik as Senior Privacy Program Manager. Her extensive knowledge of marketing, sales, and analytics data and tech stacks, coupled with expertise in the data privacy landscape allows her to support the end-to-end privacy cycle for marketing and sales teams. Rebecca's background helps her understand both the business objectives along with the importance of web governance when it comes to a compliant website experience and overall 1st party data strategy.

Brian Fielbrandt is the Director of Insights and Analytics at Pollard Banknote Limited, where he works with North American and European lotteries to establish and maintain reliable clickstream analytics resources. He has a robust background in marketing analytics and research, having spent 7 years at Michigan Lottery. Brian holds an MBA from the University of Michigan-Flint, bringing strong analytical skills and strategic insights to his roles. His expertise in leveraging data for business growth and decision-making makes him a valuable asset in the analytics and marketing fields.

Jeremy is a professional dot connector and creative problem solver. On the front line of ambitious analytics transformations, Jeremy focuses on helping our clients define their desired future state and then building a roadmap to help them get there. This included guiding a 150-year-old organization through the development of an integrated data platform. Jeremy helped form and expand our multidisciplinary centers of excellence, including those focused on customer data platforms, server-side tracking, and website optimization strategy. Unafraid of charting new waters, he is an avid traveler who has visited over half the countries in Europe and experienced many “lost-in-translation” moments while spending a month in Japan.

Allison expertly transforms data into actionable insights that drive business growth. With extensive experience in data strategy, analytics implementation, and digital marketing, she excels at bridging the gap between technical and marketing teams. Her career includes roles at consultancies, agencies, UPS, and The Walt Disney Company, along with a degree from Georgia Tech, fueling her passion for marketing technology solutions and web data governance. Allison is known for making complex data accessible and for her ability to inspire and educate those around her. Outside of work, she is dedicated to her family and advocates for women's health, bringing a holistic and empathetic approach to all she does.

An entrepreneur since 2002, Andy founded BL.INK in 2008 to help marketers better manage and measure campaign impact through consistent links. He’s at his best when helping clients solve complex data problems, focusing on streamlining and automating processes to bring better insights with less effort. Andy leads the remote, global BL.INK team from his home town near Austin, Texas. 

John Pestana, co-founder and CEO of ObservePoint, has established himself as a visionary leader in the digital  analytics sector. With a keen understanding of the digital landscape, John has successfully guided ObservePoint  to become the leading player in web governance solutions, providing automated website and analytics tag verifi cation services. Before ObservePoint, he co-founded Omniture, which became a pivotal force in online marketing  analytics before its acquisition by Adobe in 2009. John holds a degree in Business Management from Brigham  Young University and is in the Silicon Slopes Hall of Fame. This prominent Utah-based non-profit recognizes  leaders in innovation and community improvement. His entrepreneurial spirit and commitment to innovation  continue to drive his company's growth and influence in optimizing online data accuracy and reliability.

Dave is the Chief Technology Officer of ObservePoint. Previously, Dave has led software engineering teams in healthcare technology, HR technology, and Amazon Alexa. Dave has over 20 years of experience with the web platform. In his spare time, Dave hosts the Soft Skills Engineering podcast answering career questions for engineers and teaching soft skills to a technical audience.

J. D. has spent more than 20 years driving growth for software technology companies. His love and passion lie in  the building of sales teams and mentoring professionals. J. D. chaired the Sales Executive Peer-to-Peer Forum for  the Utah Technology Council for more than five years, mentoring CEOs and revenue leaders across the Wasatch  front. He is a mentor with Utah Valley University Wrestling and currently serves as its chair. J. D. and his wife Kristi  are raising their family of five children in Saratoga Springs, UT.

For more than 15 years, Kyle has been building teams and fueling growth at high-growth technology companies,  including: Domo, Pluralsight, Talkdesk, and more. His pragmatic approach to team organization, growth, and operational excellence has enabled him to build world-class teams that operate efficiently and maximize spend in all channels and across all marketing teams. In his “down time,” Kyle’s trying to chase down his five energetic and adventurous kids, and he loves to travel and experience as much of the outdoors as possible.

Mike is a seasoned professional with a robust background in product management, owning and launching several new products. Prior to this role Mike showcased exemplary performance as a Customer Success Manager  at ObservePoint. With a notable tenure at Vivint, Mike acquired extensive expertise in business intelligence that  drives his metric-based approach to this day. Alongside his professional achievements, Mike enjoys time engag ing in sports, with a particular passion for mountain biking, golf, and pickle ball.

Clint specializes in product analytics, helping ObservePoint understand how customers are using our products  and how we can improve their experience. With over 13 years of experience on the ObservePoint platform, Clint  has had a major hand in the growth & improvement of the ObservePoint platform since its inception. Clint keeps  busy with his six children, loving wife, three dogs, and an extremely long list of hobbies: elk hunting, hiking,  mountain biking, snow skiing, water skiing, archery, and canyoneering. (Pretty standard for any proud Utahan!) 

Jarrod Wilbur is a Technical Product Manager at ObservePoint. He has been with ObservePoint since 2018 and  spends his days building out prototypes of new uses, features, products, and integrations for ObservePoint. He’s  what you might call an engineer’s nightmare and a CSM’s dream. Jarrod enjoys the same slew of outdoor activities most Utah residents do, but if you see him around, ask him about his IMDB web scraper app. 

Taylor is a Senior Software Engineer at ObservePoint. He started programming at age 13 when he discovered that the middle-school-mandated TI-83 calculator was programmable. Not long after, he began developing for the web and has never been without a project since. At ObservePoint, he ensures that the core scanning technology is as insightful and reliable as possible.

Chris Hawkes has been with ObservePoint for 5 years. He spent much of that time as Team Lead of the Customer  Success Team and has worked with many of ObservePoint's most ambitious and involved customers to create  automated testing for analytics, tagging, privacy compliance, and more, on hundreds of Fortune 500 company  domains. During his time with ObservePoint, he also studied QA Automation at Dev Mountain, a coding boot  camp here in Utah, where he familiarized himself with the principles of front-end testing using software such as  Selenium Webdriver. He enjoys spending his time with his wife and 2-year-old daughter, as well as enjoying hobbies such as canyoneering and jiu jitsu. 

Macey is an Arizona native turned Utah-enthusiast. She has been with ObservePoint since 2022 and has endless  energy for creating connections with customers. Macey comes from several years of customer service & sales  experience and embodies “customer obsessed” every. Single. Day. Macey has a goal to snowboard at every resort  on the Ikon Ski pass (which is hundreds of places, world wide!) and attends at least one concert every month. 

Jared Paxton is a Software Engineer turned Technical Customer Success Manager at ObservePoint. He excels at  devising tailor-made solutions for clients, whether by leveraging standard features or innovating new uses of the  platform. He enjoys spending time with his wife and 2-year-old-son, as well as tennis, pickleball, board games,  and long distance running. Jared enjoyed success early in life, potentially peaking as a 3-time pinewood derby  champion in his Cub Scout days. Jared is a dedicated (but often disappointed) Utah Jazz fan. 

Masen Sarabia is a Technical Success Manager at ObservePoint, where he serves as a trusted advisor and collaborates with multiple Fortune 500 companies to ensure successful implementation and optimization of the  ObservePoint platform. With a background in sales, Masen transitioned into the realm of Customer Success three  years ago, leveraging his expertise to deliver exceptional value to clients. Beyond his professional pursuits, Masen  possesses a remarkable talent for crafting the perfect bowl of Corn Flakes, whether enjoyed with milk or relished  in its pure form.