by Bebe Vanek, Privacy Attorney for University of Utah Hospital

A successful privacy compliance program isn’t one that never experiences a breach – although that would be ideal. What makes a privacy compliance program successful is what happens before a breach: anticipating a breach, preparing for the worst, and expecting the best of your compliance team. This presentation will highlight several factors to consider when designing a privacy compliance program, explored through the lens of a regulated entity in health care. Exploring federal bulletins showcasing examples of high and low impact violations of a federal health information privacy law, participants will learn about engaging stakeholders, evaluating internal policies, conducting audits, and more, as a guide to understanding the key aspects and framework of a successful privacy compliance program. Participants will also gain a high level understanding of the U.S privacy law patchwork, speculation about a uniform federal privacy policy, while noting the complexity of the changing landscape of US privacy law and best practices for staying informed.

Ideal for:
Any level of OP experience, those wanting to see how others navigated change management and gained buy-in around privacy compliance at their company

---

By: Rezwan Ud-Din VP Global Privacy Platform Engineering – Goldman Sachs; Elizabeth Sexton, Principal Product Manager -Adobe; Amy Lewis, Sr. Consultant – Berkeley Research Group

Hear from industry leaders on how to create a culture of compliance at your company. Going over the basics, and including time for Q&A from attendees, we’ll hear about how these massive organizations keep a pulse on data privacy compliance changes, who is responsible, what processes are in place to ensure compliance throughout their orgs. Learn how respecting data privacy preference results in better trust and relationships between your brand and your customers.

Ideal for:
Any level of expertise on ObservePoint, those responsible for or interested in data privacy compliance

---

By TBD

Watch as one of our most privacy-centric customers showcases how they use ObservePoint to help keep on top of ever-changing data privacy laws.

Ideal for:
Any level of expertise on ObservePoint, those responsible for or interested in data privacy compliance

By Mike Maziarz & Clint Eagar

In this interactive breakout session, participants will explore various use cases of collecting custom data during ObservePoint scans. Attendees will gain practical knowledge and skills to implement data collection techniques to address specific needs.

What we’ll cover:

• Technical SEO by collecting and analyzing relevant data
• Ensuring ADA compliance through data collection for accessibility analysis
• Monitoring tag performance and tracking analytics using custom data
• Search for important keywords or phrases
• Detecting and handling broken images
• Safeguarding user privacy by securely handling Personally Identifiable Information (PII)

Ideal for:
All levels welcome, but content will be the type to be executed by Intermediate to Advanced ObservePoint Users. Participants will benefit from having a basic understanding of HTML, CSS, and JavaScript. It is recommended that participants bring their laptops.

Target Audience:
This breakout session is suitable for web developers, software engineers, digital marketers, SEO specialists, and anyone interested in leveraging JavaScript to collect custom data from web browsers for specific use cases.

---

By Jarrod Wilbur & Sam Valind, Room & Board

Both CEOs and backend developers will leave this session equipped with actionable insights and strategies to leverage ObservePoint’s API effectively. Uncover the potential to positively impact your company’s P&L, enhance customer experiences, and drive growth, all while quantifying the results in a language that resonates with both the boardroom and the backend. Don’t miss this opportunity to bridge the gap between vision and implementation with ObservePoint’s API.

Ideal for:
This session is designed to be approachable for both customers and prospective customers, and relevant to any level of technical expertise. This session will be valuable to everyone from CEOs to backend developers. Please don’t shy away even if you’d likely not implement an API on your own.

---

By Cameron Cowan

Speed dating meets tech conference. Join us along with 5 of the best ObservePoint users in our customer base as they show off their coolest ObservePoint hacks. These rapid fire, high level demos will show you their unique problem to solve, how they used ObservePoint to solve it, and how this solution made a difference on their team.

Ideal for:
Intermediate or Advanced ObservePoint users who are looking for creative ways to use ObservePoint in their companies

Target Audience:
This breakout session is suitable for anyone who is familiar with ObservePoint. It is likely that the content might be too advanced for a beginner user to reproduce, but will show a beginner user what is possible once they are more familiar with the tool. Demos in this session will cover all the bases – marketing, analytics, privacy, and more.

---